Revised and reposted from December 2, 2015
- #1 Most Important – know who your client is – narrow your niche – find out where your IC is and know what they need. Do your market research.
- Develop a clear offer that fills their need
- Develop a free offering that makes it irresistible to opt-in
- Locate and contact local businesses who serve the same market -ex – gyms, spas, beauty shops, doctors, whole food stores, vitamin stores, ………….
- Locate and contact online businesses who serve the same market – same examples but spread to celebrity type people – like Mark Hyman, Kris Carr…………….
- Talk to corporations, churches, schools about offering your services to their employees, congregation, students. Be sure to provide benefits to the host company (corp, church…..)
- Develop a referral program to reward existing customers, friends, peers for sharing your information and sending new people your way.
- Develop an affiliate program to offer peers, jv partners an additional revenue stream for offering your services/products.
- Offer to provide letters, emails, advertisements to and for JVPartner’s (JOINT VENTURE) to share with their following. (This grew my list during the Club Med promotion)
- Develop a program to turn existing clients into repeat customers.
- Get in the news – create a public relations campaign. Offer to write a column for your local newspaper or local companies.
- Blog, provide free content and nurture the list you have.
- Stick flyers at local businesses.
- Join Facebook Groups who’s members are your ideal client.
- Create a Facebook Group of your own to develop your own community.
- Advertise in Facebook
- Direct Mail
- Newspaper or Community news advertising.
- Participate in Trade Events
- Guest Blog for Businesses who share your Ideal Client
- Network – locally and online
- Make Calls – call 10 people a day and talk to them about your business – could be cold – but could be warm too. Make a list of 10 people who might have access to your IC’s.
- Spruce up your website
- Get your online sales funnel set up (see our course Online Marketing Mastery for step by step direction)
- Nurture and develop your existing list
- Donate a program to silent auctions and charities
- Volunteer at a coordinating program, Non-Profit – like “Get Moving New York”
- Position Yourself as the expert through blogs, guest interviews
- Be the person who connects – Connect people with what they need – if you don’t have what they need – send them to the person who does.
- BUILD PARTNERSHIPS AND reciprocal business sharing
- Follow up on EVERYTHING – if someone likes your post – email or message them. If they asked about your programs, follow up. Make sure you’ve had one on one contact through the process.
- Offer free introductory calls (15 minutes or less)
- Use social media wisely: FACEBOOK – women, younger – but not exclusive to. LINKEDIN – business oriented adults – great for corporate clients. TWITTER – more male than female PINTEREST – higher income women INSTAGRAM – teens primarily. This is overall – not exclusive to. Use social media more for social – not for selling. You can gather your following here – sell through emails.
- Have an “Open House”
- Have a webinar – (this is great for list building)
- Offer mini trial periods.
- Offer gift certificates.
- Get into directories
- Run classified ads
- Run display advertising (it’s worked for me – tested it and got 1 doctor and 3 middle aged women)
- Flyers
- Workshops
- Run a competition _ example Healthy Habits – winner gets prize (make it good enough to drive participation)
- Speak at events
- Sponsor events
- Toastmasters – and a must – Your Chamber of Commerce
- Expand on partnerships, referrals and relationships – create a “Map” (Mind Meister is free) of relationships to expand your network
- Add CTA’s (call to actions) to everything you put out
- Offer discounts in return for feedback
- Participate in groups on social media, where your ideal client will be asking questions. Be sure to follow group rules so you aren’t kicked out.
Sales Techniques to Increase Your #s
- Bundle your programs/products – example – put Essential Oils with the 12 Day Detox offer combo 12 DDT and Healthy Habits – Kick Start and Forever
- Upsell – sell something that your present customers could use
- Develop Reward Programs for continued enrollment
- Value Added – offer a kitchen makeover free with 6 months of coaching.
- Give free samples (products or an appt)
- Over deliver
- Offer premier customer service
Share your tips! You have to have some – I sat down and brainstormed 50 – let’s see if we can get up to 100! Discuss in the comments below.
Related