Revised and reposted from December 2, 2015

  1. #1 Most Important – know who your client is – narrow your niche – find out where your IC is and know what they need.  Do your market research.
  2. Develop a clear offer that fills their need
  3. Develop a free offering that makes it irresistible to opt-in
  4. Locate and contact local businesses who serve the same market -ex – gyms, spas, beauty shops, doctors, whole food stores, vitamin stores, ………….
  5. Locate and contact online businesses who serve the same market – same examples but spread to celebrity type people – like Mark Hyman, Kris Carr…………….
  6. Talk to corporations, churches, schools about offering your services to their employees, congregation, students.  Be sure to provide benefits to the host company (corp, church…..)
  7. Develop a referral program to reward existing customers, friends, peers for sharing your information and sending new people your way.
  8. Develop an affiliate program to offer peers, jv partners an additional revenue stream for offering your services/products.
  9. Offer to provide letters, emails, advertisements to and for JVPartner’s (JOINT VENTURE) to share with their following.  (This grew my list during the Club Med promotion)
  10. Develop a program to turn existing clients into repeat customers.
  11. Get in the news – create a public relations campaign. Offer to write a column for your local newspaper or local companies.
  12. Blog, provide free content and nurture the list you have.
  13. Stick flyers at local businesses.
  14. Join Facebook Groups who’s members are your ideal client.
  15. Create a Facebook Group of your own to develop your own community.
  16. Advertise in Facebook
  17. Direct Mail
  18. Newspaper or Community news advertising.
  19. Participate in Trade Events
  20. Guest Blog for Businesses who share your Ideal Client
  21. Network – locally and online
  22. Make Calls – call 10 people a day and talk to them about your business – could be cold – but could be warm too.  Make a list of 10 people who might have access to your IC’s.
  23. Spruce up your website
  24. Get your online sales funnel set up (see our course Online Marketing Mastery for step by step direction)
  25. Nurture and develop your existing list
  26. Donate a program to silent auctions and charities
  27. Volunteer at a coordinating program, Non-Profit – like “Get Moving New York”
  28. Position Yourself as the expert through blogs, guest interviews
  29. Be the person who connects – Connect people with what they need – if you don’t have what they need – send them to the person who does.
  30. BUILD PARTNERSHIPS AND reciprocal business sharing
  31. Follow up on EVERYTHING – if someone likes your post – email or message them.  If they asked about your programs, follow up.  Make sure you’ve had one on one contact through the process.
  32. Offer free introductory calls (15 minutes or less)
  33. Use social media wisely:  FACEBOOK – women, younger – but not exclusive to.  LINKEDIN – business oriented adults – great for corporate clients.  TWITTER – more male than female  PINTEREST – higher income women  INSTAGRAM – teens primarily.  This is overall – not exclusive to.  Use social media more for social – not for selling.  You can gather your following here – sell through emails.
  34. Have an “Open House”
  35. Have a webinar – (this is great for list building)
  36. Offer mini trial periods.
  37. Offer gift certificates.
  38. Get into directories
  39. Run classified ads
  40. Run display advertising (it’s worked for me – tested it and got 1 doctor and 3 middle aged women)
  41. Flyers
  42. Workshops
  43. Run a competition _ example Healthy Habits – winner gets prize (make it good enough to drive participation)
  44. Speak at events
  45. Sponsor events
  46. Toastmasters – and a must – Your Chamber of Commerce
  47. Expand on partnerships, referrals and relationships – create a “Map” (Mind Meister is free)  of relationships to expand your network
  48. Add CTA’s (call to actions) to everything you put out
  49. Offer discounts in return for feedback
  50. Participate in groups on social media, where your ideal client will be asking questions. Be sure to follow group rules so you aren’t kicked out.

Sales Techniques to Increase Your #s

  1. Bundle your programs/products – example – put Essential Oils with the 12 Day Detox  offer combo 12 DDT and Healthy Habits – Kick Start and Forever
  2. Upsell – sell something that your present customers could use
  3. Develop Reward Programs for continued enrollment
  4. Value Added – offer a kitchen makeover free with 6 months of coaching.
  5. Give free samples (products or an appt)
  6. Over deliver
  7. Offer premier customer service

Share your tips!  You have to have some – I sat down and brainstormed 50 – let’s see if we can get up to 100!  Discuss in the comments below.