FREE Marketing Advice

Secrets to Success

There is a lot of misunderstanding and confusion and I feel like most health coaches really need a clearer understanding of how things work. 
There are some people who “get rich quick” online.  You hear of the overnight successes with launches that net them a million dollars.
Most of the time, the work is done methodically and with care and it takes a little time.  The thing is, you need to know what you are working toward and then set up your system.  If you do this right, consistently, analyze and tweak, you can do it.  If I could…you can.
I am tired of seeing the confusion out there…Today I am going to give you what I hope is more useful information than you have ever had before on online business.  I hope this helps to clarify and put things into perspective for you.
Cathy Sykora

Cathy Sykora

Founder, The Health Coach Group

Cathy helps health coaches build and maintain successful businesses that improve the lives of others.

Your online marketing plan could look like:

  1. Picking who you want to be on your list and knowing where to find them online.
  2. Knowing what you can give them that will solve their problem and answer their prayers or needs and calm their fears and make their lives better.
  3. Giving something to them in exchange for their email address to get them on your list.
  4. Nurturing them continuously from that time forward.

Now, put that to the side…it is its own system and it can go on forever and continue to build your list and dedicated following/community.   

When your community is ready (in their own time) you will have:

  1. A product, program or service that will fill their needs.
  2. Service to support that product, program or service and your new client.

It isn’t so complicated, is it?  If you break your business into understandable chunks like this, it is easier to slide the other things in and know how they serve your purpose in the big picture. 

Things like:

  • Branding
  • Websites
  • Blogs
  • Autoresponders
  • Phone Systems
  • Webinar System
  • Social Media
  • Organizational Systems (DropBox, Evernote, etc)
  • Calendars
  • E-Commerce
  • Bookkeeping Systems
  • Employees, Professional Support and Management
  • Video Tools and Storage and Retrieval

These are the tools that you will use to support your business plan.  A beautifully branded website is important, but what many coaches don’t understand is that more important than that, your website needs to support the big marketing plan (above).  If you keep this in mind for every business decision that you make, your marketing will run as a well-oiled machine.  It really is that easy.  Set it up, analyze it, be consistent and it will work and allow you to do what you set out to do. 

Are you ready now to build your online business?  My goal was to build a multimillion-dollar business that would help to change the lives of others, allow me to work from anyplace in the world and be with my family …and even better, run day to day without me.  

What is your goal and what is your next step to make that happen?


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