Lessons in Leadership

for Health Coaches


The one great thing about our business has always been you.  You tell us what you need and almost always, I try to make it happen.  That is how we ended up with programs.  It was something that you needed desperately for education for your clients, professional look for you, and safety with your scope of practice. 

The other thing is entrepreneurial lessons and marketing. 

Then there were the websites, which we finally got figured out.

This was all easy and natural because it’s my thing.  Presentations, marketing, pretty and profitable websites are all a pleasure for me, where they aren’t so much for most of you.  You are good at health coaching and … well, I can tell you, I’d be far too bossy.

And then, there is office work.  For myself, it’s always been to find someone else to do it or you have to do it yourself.  If you read the E-Myth, it tells you to hire people who are better than you for things you don’t want to do.  That’s what I do.  Amanda, Ashlie, Sandee, Zandra, Laura, and a couple new team members are all so much better at what they do than me – which is perfect because they make me look even better!  


Why I didn’t want to do it and why I see it’s what you need most

Off and on we’ve provided virtual assistance.  It was especially nice for us at the beginning of this year when we eliminated most of the work that some of my team was doing with DSD.  We did work for health coaches to help them get their businesses up and running and it kept my team busy. 

Then I started building more programs and the team was too busy and couldn’t get all my work done. 

More than that, it was going to require a project manager to keep everything flowing.  The other thing it requires is someone with a sweet but assertive disposition to keep the coach and the team moving when we were at a spot where we weren’t getting all the information we needed.  So I said no more.  We’d only do work for the long-term existing customers with contracts in place, business-like commitment, and there would be no more VA sales.

So I put my feelers out for freelance virtual assistants (VA’s) and gave you a list from the ones who looked like they had good references and knew what they were doing.

Well, that didn’t work.  The feedback was awful.  Their prices were hiked up and they were overselling services.

It’s hard to find good people to work with consistently and even harder when you’re just doing a little bit here and a little bit there.

At the event this year, I was surprised at how many of you are working full-time stressful jobs and coming home and struggling with your coaching business.  It’s a difficult task when you’re putting 100% into your business, but it’s like swimming uphill if you’re splitting your time and not sure what you’re doing.

So, I’ve made some changes and here we are, offering to help.  


A realistic revenue goal and someone to do your office work and marketing

The first thing to do is to look at a realistic goal for revenue.  If you know that you can set a goal for 50 members at $37 a month for an annual income of $22,200.00 by February, then set a goal for another 50 each month after that:


 20,350  then increase the price to $74 mo











$246,050  If you get 50 new members each month.

The next year, each month of 50 is worth $44,400 per year or a total of $486,550 with your first 100 grandfathered in at the lower rate.  You will need to work hard and advertise constantly to get that 50 a month.  If you get 20 people the first month, change your prediction, adjust your target, or raise your advertising.  

I bet a lot of you have never sat down and looked at the numbers like this.  Seeing it as a realistic goal and then applying the steps to reach them can make things happen that you never realized before.  

I saw a course being advertised this morning and it said that you could change your own reality, and while that sounds pretty woo-woo, it’s true.  You need to know what’s possible to make it happen.  

What does it take to reach those numbers?

Your system needs to be put into place, your business needs to operate consistently and professionally and you must advertise to let people know you have something for them.

We’re putting together custom packages for you to do what you need to have done to put the systems in place.  We’re even putting together monthly packages to kick your business into high gear.

It’s a lot easier to see the value of investing in building your business when you have an expected outcome.

We’ve retained someone to do additional graphic design and presentation work.  We’ve found someone to write or edit your blogs.  We’ve got someone to pump up your social media.  Laura has taken over project management and has an aptitude for organization and timing.  She’ll also set off notifications if you haven’t gotten needed information and set up discussions to clarify needs.


The best way to get your work done

Right now, we don’t have an off the rack package for you to buy.  I don’t like to call it an interview, because I don’t like it when I’m looking to hire someone and they say they want to interview me.  As a matter of fact, I think that’s pretty arrogant, we’ll work with you if you’re eager, serious about your business, and ready to make things happen. 

The plans are custom and I set them up right now.  Maybe in a couple months, we’ll have someone else do it, but, we also want to be sure that you aren’t wasting your money, so we’ve got a few requirements as far as advertising and business tools go.

If you work full time and you’re ready to invest in your business, set a time to talk with me. 

“It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction.”

Warren Buffet


You Pick

We had a diamond package before that was great, but once we had it set up if there wasn’t follow up, it was money wasted.  We project long-term needs and include coaching and an instruction manual.  Even if you don’t do the work yourself, you should understand the systems that are in place in your own business. 

  • First, we’ll look at the revenue numbers.  We’ll make sure your market is precise. (That saves tons of advertising dollars.)
  • We’ll take inventory of what you already have in place that you can use.
  • We’ll make suggestions for business software, autoresponders, e-commerce, and marketing.
  • We’ll make suggestions for delivery of your materials and programs.
  • Setting up delivery and patient management
  • Business Development, full planning
  • Full Branding
  • Program Customization
  • Sales Pages
  • Developer for website updates
  • Facebook Groups 
  • Autoresponder/ CRM / E-Commerce Setup
  • Coaching
  • Social Posting
  • Advertising
  • Blogs
  • Podcasts
  • Newsletters
  • Social Media Templates
  • Social Media Headers
  • Customized Marketing Materials
  • Emails
  • Opt-ins
  • Landing Pages
  • Product Launch Series
  • Nurture Series
  • Website
  • Membership Site

We’ll look at what you want to take on yourself, and what you’d like us to do.  We’ll figure a price and payment options.  We’ll also figure out what the ongoing upkeep will amount to.

This allows you to go into it with your eyes open, expresses a full picture, and gives you options.

     Further Reading

With content below.

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

Inner Circle (Includes BA, OMM)

Done-for-you programs


Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.