How Health and Wellness Coaches Can Shine in the Media Spotlight to Grow Their Business
You may think you are not ready to work with large media outlets, or you may think you are not good enough. Today’s guest believes that you can start wherever you are, no matter where that is. Susan Harrow is a media coach who has helped many business owners prepare for appearances in places like Forbes, the Wall Street Journal, and Good Morning America.
In this episode, we talk about:
- How your brand’s values must completely align with your offers
- Navigating conversations and staying on track to what you actually want to reveal
- Why preparation and role play is so important before having public appearances
- What you need to have in your downloadable press kit
- Why you only need to be one step ahead of the people you coach
- How to get into places like O magazine
- The things you must figure out if you want an ongoing media presence
Susan Harrow is a media trainer, marketing strategist, martial artist + author of the best-selling book, Sell Yourself Without Selling Your Soul® (Harper Collins).
For the past 33 years Susan has run Harrow Communications Inc., a worldwide media consultancy where she’s trained thousands of health + wellness professionals, authors + entrepreneurs worldwide to monetize their media appearances and become highly desirable, repeat guests who shine in the media spotlight™.
Susan Harrow has prepped her clients and course participants to appear on Oprah, 60 Minutes, The Today Show, Good Morning America, Fresh Air, Marketplace, Bloomberg, MSNBC, NPR, CNN, FOX, NYT, WSJ, Wired, Forbes, Inc., O, Parade, Vanity Fair etc.
Susan’s course, The Zen of Fame: Your Genius Gone Viral,® shows people how to promote themselves with integrity + spirit.
You may know Susan Harrow as the “Go To Girl” for getting on Oprah. What you might not know about her is that she has a black belt in Aikido and was recruited by the CIA to be a spy.
- “Values now mean more than ever before. Particularly for millennials.”
- “It’s really up to you to keep the doors shut, from the questions you don’t want to be asked.”
- “It’s the most powerful placement on the planet for things that are of interest to women.”
- “The smaller the pitch, the better.”
Links to resources: