Keep Your Group Active & Involved

Clarify Your Expectations
Tell your members what to do. Tell them to post, comment, suggest…as clearly and precisely as you can. Many new group members don’t know what to do – so they don’t do anything.
Post-Nice Quotes and Graphics
Make them attractive, applicable to the topic and – important – they don’t have to be perfectly created, just social and fun. Title the post so it can be searched.
Create an Event to Unify
A webinar or meet and greet..Q&A, educational…social.  Use Gotowebinar, Webinar Ally or even Facebook Chat.
Provide Value and Link to Deals or Activities that Interest Your Group
Remember the local people you invited to participate? Or education material you’ve already created – tons of stuff in the Inner Circle.
Include Funny Posts
Jokes, Quotes, Stories. Lighten the mood.
Use Contests, Prizes or Drawings
It doesn’t have to be big. You could award best weekly participant or best idea
Vary the Content
Just like your Fan page, it’s important that you post a variety of questions, quotes, suggestions, material, etc. Variety keeps the participants interested, engaged and prevents boredom.

Make Your Group Secret
After people are in, change to a secret status from closed. This helps to give them an added comfort level.

Cathy Sykora

Cathy Sykora

Founder, The Health Coach Group

Cathy helps health coaches build and maintain successful businesses that improve the lives of others.

Involve Your Members

One of the most worthwhile things you can do in a group is to involve your members in the administration.  Put them in charge of their own success as well as all the others in the group.


Get into other groups that interest you and notice what they are doing right and wrong.  This can save you time, trouble and potential customers, not to mention community members in your group.

Build Up Your Members

Connect people, always work towards connecting people in your group who can benefit from each other.

Build members up, let them know when they’ve done well or accomplished something. Instilling confidence goes a long way.

Acknowledge member’s efforts.  Whether it’s work in the group or on themselves, recognize them.


Build Your Community – Build Your List

Building a solid community, tribe, following, or group of people who are interested in what you offer is one of the most important things you can do for your business.  It’s fairly easy and not too time consuming for the rewards you reap. As I say that, I feel compelled to say that it’s imperative your focus is on your community and not your reward.

Whatever you do, make sure you convert your online community to your mailing list.  DON’T SELL TO THEM IN THE GROUP.  Your mailing list is for that.

What have you found helpful in establishing and offering real value to your community?  Where are you in the process?  Share in the comments below.


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  1. Susan Mary Malone

    I know I need to start a group for my editorial audience, but I just can’t seem to make myself do it! But you’ve inspired me, Cathy. Next on my list!

  2. Lori English

    I know I also need to switch up my articles and run a group also. Thanks for the inspiring .
    Lori English

    • Cathy

      You are welcome!

  3. Tamuria

    Cathy, these are great tips for starting up and managing groups. I have left several groups because they didn’t run smoothly, or fairly, and there are others I am so grateful to be a part of because they have these practices in place.

  4. Meghan

    “It’s imperative to focus on your community and not your reward.” Such a true statement across the board! Providing value to a group on a consistent basis has been what’s holding me back from starting one. While I believe that groups can make a big difference, I’m reluctant to make the commitment. You’ve made compelling points though!

  5. Beverley Golden

    These are great tips for those who are running FB groups, Cathy. I know it would be really helpful to have a like-minded community and I do see people who are very successful with the ones they’ve started, however, I also see it is very, very time consuming and requires a lot more time than I have currently chosen to spend online. Your points make it sound very compelling, so I am staying open to reconsider the possibility.

    • Cathy

      Hi Beverly,
      I should have talked about hiring help. I have close to 100 facebook groups and I don’t run any of them. It wouldn’t make sense. Once you get to the point in your business where you choose between more customers or another employee to help out, then I often go for the helper. You can also call on members to help. They often are ready and willing – and that frees you up for other things.

  6. Tandy Elisala

    Cathy, thanks for these tips to better manage our groups and keep people more engaged. I have found that doing challenges in my group helps engagement. I like your tips of varying content and visuals rather than having the same things all the time. I need to work on this.

    • Cathy

      I don’t utilize challenges often enough. Good luck!

  7. Candess M Campbell

    Great ideas Cathy. I have a group for my latest book and others are not sharing in the group. It is about journaling and because of the personal nature, I changed it from public to closed. I will do more to get them to connect with each other.

    • Cathy

      You may even want to change it to secret if it’s that personal. If you get to a certain size, I think you have trouble changing it back again but it’s definitely worth a try to up participation.

  8. Reba Linker

    Great tips Cathy! I think I need to create an event, as per your suggestion!

  9. Kristen Wilson

    These are all super tips and essentials to not only a group but to business Facebook pages or any social media for that matter. We need to continue to find and bring value to our followers.. all the time. Great post Cathy!

  10. Jennifer Quisenberry of The Awesome Muse

    Great tips! I admin a few groups, and your point about not selling within the group is so right on. It can really drive people away and feel like the community is about you rather than them.


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