
Mads Friis – Winning Habits and Routines
Podcast 212
What is the best way to build and sustain a new habit? How do you know if you want to build a certain habit? Did you know that you must schedule your habits into your daily life?
In this episode, we talk about:
- How Habits are formed – Triggers, Actions, and Rewards
- Building new habits with the MASSAGE method
- Why you should start small when trying to build a new habit
- The way you can break a bad habit
- Habits of top performers
- Habits for better sleep quality
- The best way to sustain your habits in a stressful time
Playing different sports at a high level to discovering books by the Dalai Lama and Anthony Robbins, Mads Friis has always been interested in personal growth and high performance. On this journey, he completed different studies and degrees in Psychology at Copenhagen Business School and Harvard University. In his research, Mads found that many of the resources focus 80% on the problems we are facing and only 20% on the solutions. He is on the mission to flip this statistic around to help more people. This has led to his bestselling book “Winning Habits and Routines”.
Mads’ passions are building health, performance, and wellbeing-related ventures and projects. Also, exploring what helps individuals feel extraordinary – perform better, live a more meaningful life, and be happy. Mads co-built 3 successful, impact-driven ventures with KRING. A few years ago, he started Growth Island, a podcast on health, performance, business and life’s mysteries. health and human wellbeing, where he interviewed 100+ of the world’s experts – doctors, scientists, psychologists, and entrepreneurs.
With his management consulting experience from Deloitte, Mads started actively training and consulting startups globally – working with +150 startups from all continents, guiding them through the business model validation and preparation for scale.

Memorable Quotes
- “Having long term sustainable change comes from having these habits that are working for us not against us”
- “It really helps to find that small winning step, potentially start with one winning habit at a time, and then get a positive spiral.”
- “Getting some kind of movement in is really an important habit for sustainable long term top performance.”
Mentioned In This Episode:
Get the Habit and Goal Achievement Cheat Sheet
Get the book – Winning Habits and Routines
Links to resources:
Get the book(s)


