Ready to Launch – The Health Coach Group are here to help you with starting a business.  Many of you have everything you need, but sometimes even with that, it leaves you wondering how to get started.

Okay, so let’s say you have a list built.

You…
Have been blogging.
Email regularly and consistently.
Have a good opt-in offer on your website.
Your social media is consistent.

Let’s even say you now have something you want to sell.  Maybe it is our new program, Stress; maybe it is something you’ve been working with consistently and want to use to fill your calendar.

Well, regardless of what you have and where you are with things, I’m pretty sure it is time to launch.

A good launch is an art form. Ready to Launch – The Health Coach Group is here to help 

I can still remember my first online product launch.  It was “Sharing the Health E-Book.”

It was a unique challenge because there was a $0.00 budget.  It was a fundraiser for JDRF (Juvenile Diabetes Research Foundation).

That offered a benefit in that the purchasers could feel good about purchasing, they got a great book, and Juvenile Diabetes got all the money for research.  I went to B-School, so I knew how to target my customer, write good letters, team up with the big-wigs, find a way different than anyone else, and speak to my crowd, but I didn’t have a launch plan.  I looked for one, but no one had it spelled out.

At the time, that is what I wanted an A-Z on how to create a launch plan. Hence, Ready to Launch – The Health Coach Group.  Since then, I have made many product launches.  I also have studied several launch theories, including Jeff Walker’s Sideways Sales Letter.  Just using Infusionsoft has taught me a lot about communication and marketing.  Still, it is good to have a launch plan when starting a business.

• Scribble sheet for ideas, brainstorming, and wild thoughts.
• Launch spreadsheet for goals, infrastructure, before, during, and after tasks
• Your Weekly Checklist
• Launch Calendar (Social Media, Advertising, emails, webinars, editorial)
• Goals and Tasks Worksheet
• Word document for emails

Use these tools when starting to plan.

Begin by brainstorming your goals when starting a business. Things like how to use the assets you have been building and all the to-dos based on the information below.  Then form it into a plan.

• Begin talking about your program.
• Give glimpses.
• Ask questions.
• Use the questions and answers you get to shape the information you provide in your launch.
• Establish FAQs based on your engagement with your ideal client.
• Prep your referral partners (affiliates).
• Show the results of people who used your program before.
• Give tips.
• Leave posters and flyers in locations your ideal client frequents

Be authentic in your communication.

Be honest, clear, and caring.  Whether you speak directly to your clients or through your prepared communication, authenticity is important.  People can “feel” whether you are real or contrived.

• Set up a form to add opt-ins (ask for name and email).
• Write a thank you for completing the form.
• Offer a free webinar.
• Put the offer and the form in a blog, on Facebook, Twitter, LinkedIn, and in your email.
• Send out a mailing to your mailing list.

Email Simplicity in Business

One general email to your entire list is all that is needed to distinguish interest.  There is no reason to burn your whole list out on something they may not want. Now, if you introduce your clients to your program and they indicate interest through an opt-in…then you can put them aside. Then, you most certainly can mail them to only those people and not your whole list.

• After loads of practice, give your webinar.
• Record your webinar.
• Offer your listeners a discount if they purchase the day of your webinar.
• Use the recording in an email.
• Make your webinar available to your affiliates through a link.
• Begin to send out emails 2-3 days apart with your webinar, then 1/4 the details of your program, then 1/4 more, and on.
• Release your referral partner info and links.
• Set up your social media bursts and advertising to opt-in for more information.
• Test, test, test!

Breaking Down Information

Another key point, breaking down the information into smaller chunks, allows your client to slowly absorb the information based on its value, benefits, and features. Instead of enabling them to decide based on price only.  Give them all the information and then provide them with the price.  That is great if they are excited and can’t wait for the price.  If they call or email saying, “I must know the price now, “…tell them.  It is not a secret; it is just a strategy to allow your program to be judged on its merit, not its price.

• Outline your timeline in your email.
• Add anything else in the email that speaks to your ideal client.
• On your final email, link to your VERY well-written sales page that includes all the points, objections, and answers you learned during week 4.
• Either give a deadline, a sale price, or value added to give your ideal client a reason to take action.  Include a call to action.
• RELEASE!!!!!!
• Clear your calendar to answer questions

Don’t forget the most important part when starting a business,  After a successful launch – OVER DELIVER!

Share this with your friends.

Please tell us about your experience with launches.  What are your fears?  What are some of your strong points that will make your launch special?  Share below.

Updated and revised from earlier 2/2017 posting.

References

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