Shifting to Group Coaching: Evolving Your Health Coaching Practice

Lessons in Business

for Health Coaches

When you’ve mastered the art of one-on-one coaching and identified a method and style that resonates, you might start contemplating the benefits of group coaching. As with any venture, there are pros and cons. Understanding these, coupled with a passion for expansion, could lead to an innovative offering in your portfolio.

While there’s a myriad of ways to implement group coaching, it’s crucial to differentiate it from generic group classes or completely automated programs. While the allure of passive income through merely dispensing information is tempting, it’s vital to prioritize the essence of coaching — patience and experience.

A common misconception among new health coaches is the belief that merely possessing vast knowledge will draw clients. However, establishing a client base demands more than expertise. It’s about identifying the sweet spot where your knowledge meets client needs, and then effectively marketing it.

To get started, identify what aligns with your passion and values.

Below are some dynamic group health coaching formats tailored for the digital age:

 

Online Membership Communities

Platform: Exclusively Online
Group Size: Unlimited
Method: Mix of Automated Content and Personalized Coaching
Duration: Evergreen or Set dates

A repository of invaluable resources tailored to specific niches. Enhance client engagement through interactive activities and foster a thriving online community.

 Recommended Programs:

  1. Any of the programs in THCG store
  2. STRESS
  3. SLEEP
  4. Art of Aging
  5. PURE
  6. Healthy Habits
  7. Natural Health Immersion
  8. Live Your Best Life
  9. IMPACT (coming soon)

 

Online Membership Course

Platform: Digital-only
Group Size: Open-ended
Method: Automated
Duration: Specific or Continuous

Comprehensive courses covering multifaceted wellness dimensions. Provide structured yet flexible learning paths that allow participants to engage deeply and at their pace.

Recommended Programs

  1. Natural Health Immersion
  2. A Lighter Life
  3. Live Your Best Life
  4. ANY THCG Program

Seasonal Membership Course

Platform: Digital or Face-to-Face
Group Size: Open-ended
Method: Automated or In Person
Duration: Fixed dates

Comprehensive courses covering specific topics, like a detox. Provide structured over 4 short periods of time.  The courses gain quick wins and are fun.  People look forward to the start of each course and spread the word to grow your business quicker with referrals.  You can move people up from this membership to memberships with more in-depth topics.

Recommended Programs

  • 12 Day Detox
  • Slim, Sexy, and Smart
  • 7 Day Gut Health
  • Clutter Cleanup
  • 7 Day Immunity Challenge

Niche Membership Group Coaching

Platform: Virtual or Face-to-Face
Group Size: Select, 2-8 participants
Method: Personalized Zoom Coaching
Duration: Continuous

A subscription-based model where an evolving group aims at mutual goals. Prioritize group dynamics to ensure continuity and member satisfaction. 

Small Group Coaching – Topic Focus

 Platform: Digital or In-Person
Group Size: Limited, 2-10 participants
Method: Personalized Coaching
Duration: Predetermined date

Dive deep into specific topics over extended periods. Beginning with relationship-building, transition into guidance that ensures individual objectives align with collective goals.

Small Group Coaching with a Personal Touch

Platform: Online or Face-to-Face
Group Size: Intimate, 3-12 participants
Method: Personalized Coaching
Duration: Set start date

Leverage technology or apps to guide individuals towards sustainable lifestyle shifts. This model’s charm lies in its exclusivity, offering focused sessions that resonate deeply with participants.

Group Challenge

 Platform: Online or Face-to-Face
Group Size: Flexible, 6-30 participants, occasionally limitless
Method: Automated with optional personalized coaching touchpoints
Duration: Predetermined start date

Partner with professionals like personal trainers or mental health experts for a 30-Day Challenge. Kick-off with an informative workshop, periodically review participants’ progress and culminate with further coaching offerings.

Recommended Programs:

  1. 30 Day Challenge
    7-Day Immunity Challenge
    Healthy Holidays and more…

Twenty More Ideas

Just for fun.  Twenty more ideas for health coaches who want to work with groups.

  1. Workshops: Short sessions on specific topics, like clean eating or managing stress.
  2. Webinars: Online presentations on health topics, allowing for participant interaction.
  3. Retreats: Multi-day events, often in serene environments, focused on holistic health.
  4. Group Challenges: Defined periods (e.g., 30-day fitness challenge) with set goals.
  5. Online Courses: Structured programs with modules on specific health topics.
  6. Membership Programs: Subscription-based access to resources, live sessions, and community forums.
  7. Mastermind Groups: Regular meetings of individuals discussing health goals and challenges.
  8. Q&A Sessions: Open forums for participants to ask health-related questions.
  9. Group Accountability Sessions: Regular check-ins where participants share progress and get feedback.
  10. Themed Group Series: Multiple sessions focused on a topic like meditation or weight loss.
  11. Bootcamps: Intense, short-duration programs focusing on a specific outcome, e.g., fitness.
  12. Recipe Swap Meetings: Participants share and discuss healthy recipes.
  13. Group Meditation and Mindfulness Sessions: Guided relaxation and meditation exercises.
  14. Book Clubs: Reading and discussing health-related books.
  15. Fitness Classes: Group exercise sessions tailored to varying fitness levels.
  16. Monthly Health Challenges: Different health challenge every month, like hydration, sleep, or nutrition.
  17. Interactive Workshops: Hands-on workshops, e.g., cooking classes or DIY natural skincare.
  18. Virtual Support Groups: For specific challenges, e.g., dealing with chronic illness.
  19. Collaborative Project Groups: Groups working on a shared health goal, like community gardening.
  20. Panel Discussions: Inviting experts to discuss health topics, with participant interaction.

Each method provides a unique opportunity for participants to engage, learn, and grow in their health journey while fostering a sense of community and mutual support.

A Change in Business Tactics

Expanding into group programs can be a strategic move for health coaches. Here are several reasons why:

  1. Scalability and Income Stability: One-on-one coaching is limited based on time and availability. Moving to group programs allows a coach to serve multiple clients simultaneously, increasing revenue without exponentially increasing workload.
  2. Increased Impact: Group coaching allows health coaches to reach more individuals at once, thereby amplifying their impact on community health and well-being.
  3. Diverse Client Interactions: Group settings bring together individuals from various backgrounds and experiences. This diversity can lead to rich discussions, shared experiences, and collective problem-solving.
  4. Builds a Community: Group programs foster a sense of community among participants. Clients can support and learn from each other, creating an environment of mutual growth and accountability.
  5. Cost-Effective for Clients: Individually, one-on-one coaching can be costly for clients. Group coaching often provides a more affordable alternative, making health coaching services accessible to a broader audience.
  6. Flexible Format: Group programs can be offered in various formats—webinars, online courses, workshops, retreats, etc., providing flexibility for both the coach and the clients.
  7. Passive Income Opportunities: Group programs, especially those that are pre-recorded or automated, can be sold repeatedly without additional effort, creating a source of passive income.
  8. Enhances Credibility: Offering group programs can position a health coach as an expert in their field. Successfully managing and guiding a group can showcase a coach’s expertise and leadership skills.
  9. Opportunity for Feedback: With a larger group, there’s a wider range of feedback. This feedback can be invaluable for refining coaching methods, materials, and approaches.
  10. Collaborative Learning: Group sessions can leverage collaborative tools and activities like breakout sessions, role-playing, and group discussions, making the learning process interactive and dynamic.
  11. Efficient Use of Resources: Instead of repeating the same advice or lessons to individuals, health coaches can disseminate information to a group, ensuring efficient use of their time and resources.
  12. Marketing and Referrals: A satisfied group can lead to multiple referrals. Word-of-mouth from several group members can significantly boost a health coach’s clientele and reputation.
  13. Continuous Professional Growth: Managing group dynamics, addressing diverse needs, and adapting content for a broader audience can be challenging but also fulfilling. It pushes health coaches to continuously improve and expand their skill set.

In conclusion, while one-on-one coaching remains invaluable and irreplaceable in many scenarios, group programs offer an avenue for health coaches to grow professionally, increase their outreach, and make their services more accessible and affordable.

There are a lot of different ways to run your groups.  We’ll look at expanding this later on with more ideas.  Share what you’ve been doing.

 

Winning Strategies: The Essential Marketing Workshop for Health Coaches

Transform Your Health Coaching Business with Our Exclusive Marketing Workshop –

Unleash the Power of Modern Marketing Strategies and Skyrocket Your Success!

$87 Refundable Ticket

Further Reading

With content below.

Before Wellness

Live Your Best Life

Stress

Meditate

Spiritual Cleanse

 

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

Inner Circle (Includes BA, OMM)

Done-for-you programs

Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.