STEPS FOR HEALTH COACHES TO SETUP AND MARKET A BIG MEMBERSHIP PROGRAM LIKE NHI
Lessons in Leadership
for Health Coaches
Our most popular offering (besides the Platinum Package), right out of the gate has been Natural Health Immersion. I know it’s the answer for ALL health professionals, doctors, dietitian, chiropractors, trainers, and health coaches who want to have income that isn’t tied to the number or hours we put in or the procedures, tests, or products we sell. This is a good solution and I appreciate all the interest.
Last week we were all in Florida with some of our favorite people in the world, our customers and team. We had the special opportunity one day to work one-on-one with a small group. We were able to move them forward in ways that you can’t begin to imagine.
This week, I’ve been looking at ways we can carry that over and expand. So, here is a list of everything we put together that you may need to set up and market your new membership (you can do the same for a program.)
Get it Ready
Step-by-Step
| Facebook: |
| Group Setup (2) one paid and one free – 15 minutes |
| Social posts – 3 daily x 30 days (try to pre-schedule this, so you’re doing it once a week. |
| Boosting – depends on the time frame, etc. 30 minutes a week |
| Advertising – same as boosting / with recording – 30 minutes once a month |
| Graphic Design: |
| Edit existing logo – 30 minutes |
| Membership Logo to coordinate with an existing logo |
| Social Media Template – 30 minutes |
| Facebook Cover Template for fan page and groups – 30 minutes |
| Customized Opt-in |
| Marketing Material Customization – 2 hours |
| Emails/Opt-In |
| Product Launch Sequence 30-60 minutes depending on autoresponder (just tweak mine) |
| Opt-In setup 30-45 minutes |
| Newsletter Template Setup 45 minutes |
| Landing Page for Opt-In 30 minutes if you don’t have to hunt for an image |
| E-book cover/optin cover 30 minutes |
| Program Customization |
| Logo |
| Color Customization |
| Physician approval |
| Website and Marketing |
| Homepage lead into Membership Sales Page (30 min) |
| Membership Sales Page (up to 2 hours) |
| Membership Page (1 hr) |
| E-Commerce Setup (30 min – 1 hour) |
| Videos for Sales Sequence (3 and webinar) (4 hours) |
| Business Coaching |
| Blocks, customers, social media, niche, or ICA (start by narrowing) 60 minutes (1) a month |
Speak Your Own Words
Learn what your customers need and speak straight
This all takes for granted you’re going to step in and make it your own, change the name, add a membership logo. That’s great but you don’t have to. That can all come later. The main thing is getting it out there and it’s ready to go as is. In that case, you can skip all the customization and logo stuff and focus on the marketing words.
If there’s one thing you SHOULD do yourself, it’s to speak to your customers and to tell your story. Take the time to learn their biggest needs. Take the time to explain how you can help. Take the time to create a visualization for them of how things can be after they’ve joined your membership and done the work. You’ll be glad you did.
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.”
Further Reading
With content below.
Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)
Inner Circle (Includes BA, OMM)
Did we forget anything? I think we did everything else for you. Comment below.
Is healthier the free program
We are getting for a year with
NHI?
Hi Janet,
Thanks for asking. Healthie can be signed up for by emailing [email protected] Healthie is not free. It is the easiest way to deliver your programs and has a complete practice management with HIPAA compliancy with it.
Absolutely the best Conference ever. I AM moving forward! Thank you!
Thank you Cheryl! I’m very happy with it and feel like we had an incredibly talented and motivated group of coaches (cream of the crop, as my dad would’ve said). You’re going to do well this next year.