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Story Telling with Marsha

 

Story Telling with Marsha

Podcast 05

Welcome back for another episode of Health Coach Conversations!  This is a special episode featuring Marsha of Yes Yes Marsha .  Today we are going to address marketing your practice, and the best ways for you to grow your business through marketing. As a bonus, we give you the 5 best FREE ways to market your practice. In this episode Cathy talks about the following:

  • How to make your dream clients fall in love with you by using stories.
  • Science behind how storytelling can affect our brains.  
  • Tips to stand out storytelling to grab potential clients interest.   
  • Emotional engagement, via storytelling.  
  • What did it look like, how did it feel.

Humans love stories.  As humans we are wired to connect, we need it to survive, and storytelling has been in our blood for generations. Storytelling affects our brains – when you tell a story and tell it well, people’s brains respond as if they were in the story. When you engage potential clients emotionally, they get to know you very quickly and if you have similar viewpoints you instantly build trust there. The emotions in your stories can also affect the emotions of the listener; which not only helps them to remember what you said but also to remember you. We base all our buying decisions based upon emotions, so let your stories help you.

We all have a ton of stories, but to tell a good story there are a few things to keep in mind. It’s  less about the narrative itself and more about how you tell it. Emotions are how we connect with others, break each story down to what did it look like, and how did it feel – leaving out these details are the difference between a story that jumps off the page and into the readers head vs something they scan over and immediately forget. Only use language that you would use conversationally, if you don’t actually exclaim “Tally-Ho!” on a regular basis, don’t put it into your stories. Start your stories with an action sequence, this is where you see the granular details that keep people hooked. There are also things you should avoid with your stories. Never share a story that you haven’t come to peace with yet, you emotional distance from it. If you don’t feel okay when telling the story, the listener will pick up on that and feel unsafe.  Only share one idea per story, anything that you edit out right now can be used again later or somewhere else – but keep your stories focused around one central idea. You are allowed to write and share more, I promise! One of the best things you can do for yourself to grow your own storytelling skills, is to read and listen to others tell their stories.

Tricks to Telling Unforgettable Stories!  

  • The way you tell a story is much more important than what happens in it.
  • Ask yourself two questions: What did it look like? And How did I feel?
  • Always tell things in the chronological order that they happened to you.
  • In order to edit your stories, think about what you most want to get across as a result of the story, and cut everything else. “Kill your darlings.”
  • Always start your stories in an action scene – this is where you find granular details.

Listen To Episode 5 Below:

Things Mentioned In This Episode:

Health Coach Membership Mastery Event
Yes Yes Marsha
Marsha’s Facebook
True Stories Toronto
The Moth Podcast
Jeff Walker Product Launch Formula
Jill Farmer
Jeff Goins
Alexandra Franzen
The Brazen Bible
Links to resources:

Health Coach Group Website
Work with Marsha

 

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We are very excited to introduce our health coach, Beth Mincher!

Beth believes it’s not always about the “real” food, rather finding out what’s eating you.

Feed the positive, starve the negative.

Be yourself, keep moving but find a little time every day to sit in peace, be grateful, smile & love yourself in the NOW!  

She lives in Sunset Beach, NC and will be running a 12-Day Detox Webinar on April 15.   And coming up this Saturday, April 13, in Charlotte, NC – at the Charlotte Glutenfree Expo – she will be presenting with Nikki Everett and some other great speakers.

You can find her at www.bethmincher.com

Focus –

gluten free  –   35yr+ women revitalizing lifestyle  –  general health  –  Essential oils for health

Where did you go to school? 

Indiana university Bachelors 1998.  Recreation

Institute for Integrative Nutrition

What are your credentials?

CHC AADP

Why did you decide to be a health coach?

I decided to be a health coach to help people “Enjoy. Life. More.” To inspire and motivate people to engage in a journey through life’s adventures and tap into their own potentials in all areas of life

 Have you ever used a health coach…and how do you feel about that?  

My peer coach in IIN was extremely helpful as a sounding board when I was transitioning in jobs. Health coaches who are successful will ask the right questions to invoke your thoughts and guide you to your own answers that lie hidden within. They encourage you to find purpose rather than just motivation.

What was your most rewarding moment as a health coach?  

Hearing a client say, “Beth, you’ve truly changed my life. I am so grateful for your inspiration and I am now a better person after working with you.”

If you could teach all of your clients one health truth, what would it be?

Get out of your head. Stop analyzing and over thinking and allow yourself the freedom to Enjoy Life More.

Beth works with people individually, or as a group.  She works with people in person, as well as on skype or telephonically.  She has been a health coach with The Health Coach Group since early 2012.  You can reach her at www.bethmincher.com.

 

1 Comment

  1. Helenjack
    Helenjack on September 4, 2018 at 4:47 am

    I like the helpful information you provide in your article
    Congratulation

    Reply

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