Storytelling with Adrian McIntyre

Podcast 31

Thanks for joining another episode of Health Coach Conversations! Our special guest today is Adrian McIntyre. Adrian hails from a family of professional storytellers, has worked as a journalist, and has a Ph.D. in cultural anthropology. He shares with us the importance of storytelling and why he offers storytelling as a professional service for others and how stories shape who we are for ourselves and the way we show up in the world.   

Adrian discusses the following:

• The importance of understanding the stories that shape our individual experience
• How our stories can be altered
• The difference between sound bites and stories
• The power of telling stories that connect with others
• Bite-size, story-driven content vs. brand storytelling
• Embracing story as an evolving, living practice
• The value of online story content
• Story-driven case studies and stories of success you’ve had with clients
• Messaging strategies, top line messages, and killer facts
• Using local networking events as a way to practice sharing your message
• 5 topics for generating stories: People, places, process, problems, promise
• Why people want and need to hear themselves in your story
• 3 critical phases of storytelling: Discovery, design, delivery
• 5 types of social media content: photos, long form text, produced video or audio, 24 hour stories, live streams
• 2nd order observation and gaining a different perspective
• You don’t control the stories you tell and not everyone shares your perspective
• Dynamic relationship between the story, the teller, the audience
• Examples of how business owners use storytelling     
• How to know what story you should tell

Listen To Episode 31 Below:

Things Mentioned In This Episode:

Adrian McIntyre
Adrian@storyprophet.com 5×5 Content Strategy Framework

Links to resources:

Health Coach Group Website