SEO for Health Coaches: Perception vs Reality
Who’s That Knocking On My Door? It seems that there may be a misperception among some, that if you plop a program on the home page of an unadvertised website with little to no traffic, magically, customers will appear.
As much as we wish that would happen, it will not.
Our programs are really, really good but, even they require some announcement and people to be led to them.
So, how does that happen? Well, believe it or not, although it’s not as simple as slapping it on your site, it’s not all that complicated, and there are many ways that it can be done. As a matter of fact, there are so many marketing opportunities that you’d be surprised.
Don’t lose hope! Just get out your thinking cap and get ready to have some fun!
That’s right. Marketing can be fun.
Drive Them To Your Site
SEO FOR HEALTH COACHES
- Google keywords that bring them when they search. Maximize your SEO to drive people to the page where your program resides.
SOCIAL MEDIA SHARES
- Share it on the platform where your ideal client dwells.
- Advertise your program – but do it smart. All of our programs give you a minimum of THREE lead magnets to give away in return for emails! Exchange them using our marketing system. Run a list-building sequence with your program lead magnets and then sell your program with emails to the people who’ve indicated interest by opting into your list! (I know! Brilliant.)
- Share a link for a webinar to explain your program that leads to your program page, where they will purchase your program because they now understand how you can help them and what the program offers them.
- Do Facebook lives that introduce you and your program to people and lead people to your program page to purchase.
POSTCARDS
- Postcards to your favorite customers outlining your program, and inviting them to join you in the premier event.
A JOINT ZOOM PARTY WITH THE CLINIC NEXT DOOR
- Presenting the program to your clients and their clients and everyone on both of your lists and offering the link to the page your program is on to join your program.
Benefits of Marketing
“Those who cannot remember the past are condemned to repeat it.”
–George Satayana
Okay, so that probably doesn’t even merit a paragraph. It also explains why you can’t expect to put a program on a website and expect it to sell. You have to tell people it’s there. The benefit of marketing is that the program sells. The benefit of marketing is that people will be helped and you will sell programs. If you don’t tell people about all of your great attributes and everything great about your program, it will never have the chance to help someone lose weight, prevent heart disease, diabetes, MS, depression, or even eat a healthy meal today. Market to make a difference.
Don’t Limit Yourself
There is an unlimited number of ways to market your business. Touchpoints that are layered improve results. So read my other articles with great suggestions. I have lots of podcasts with ideas too. Listen to those. I’ve interviewed some marketing geniuses. Take advantage and grow your business. It’s fun and useful.
So don’t just throw your new program up on your website and wait for everyone to pour into join. You know what will happen. CRICKETS. Really. Do yourself a favor and market. It doesn’t take much effort to put some marketing systems into effect and they can practically run themselves once you have them in place.
Still Have Questions or Need Help?
We’re happy to answer any questions you have and help you make the best decision for you.
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