CALM 30™ PRACTITIONER LICENSE

The “Gateway” Program That Turns Hesitant Leads Into Lifelong Clients.

A completely done-for-you, white-label Nervous System Reset that you can launch in 24 hours.

Get the License

The Hard Truth: Your Clients Are Too Stressed to Heal.

You’ve seen it happen. You create the perfect protocol—nutrition, supplements, lifestyle changes—but your client doesn’t follow through.

Why? Because their nervous system is in survival mode.

  • They are too overwhelmed to meal prep.

  • They are too anxious to sleep.

  • They feel “broken” because they can’t stick to the plan.

When a client is in “fight or flight,” their body resists healing. And when they don’t get results, they stop paying.

Enter CALM 30™.

The “Un-Protocol” Your Clients Will Actually Love.

Calm 30 isn’t another strict diet or a complicated detox. It is a 30-day “Safety Signal” for the body. It clears the mental fog and physiological noise so that your deeper work can finally take root.

It is the path of least resistance. It is the program they say “YES” to instantly.


Why CALM 30 is the Asset Your Practice Needs

We designed this program to solve the two biggest problems practitioners face: Client Compliance and Cash Flow.

1. The Universal “Yes”

Anxiety and burnout are the #1 health complaints worldwide. Whether you work in gut health, hormones, weight loss, or general wellness, stress is the blocker.

  • No Lab Tests Required: You can sell this immediately.

  • Scope-Safe: Not therapy. Not clinical treatment. Just pure, evidence-based lifestyle regulation.

  • Instant Wins: Clients often feel a shift in 3-5 days, building massive trust in you.

2. The Perfect “Bridge” Offer

High-ticket programs ($2k+) are getting harder to sell to cold leads. Calm 30 is your bridge.

  • The Downsell: Client can’t afford your $3,000 package? Sell them Calm 30 for $297. You keep the client, they get relief, and they upgrade later.

  • The Upsell: Bundle it into your high-ticket offer to increase the value stack.

  • The List Builder: Run a group challenge to wake up your dormant email list.

What’s Inside The License? (A Business in a Box)

You aren’t just buying a PDF. You are buying a fully built revenue stream. Everything is white-label, meaning you put your name and logo on it.

professional dfy programs

Professional Customer CONTENT

  • Modules
  • Workbooks
  • Journals
  • Video
  • Audio
  • Assessments
  • Handouts
  • Emails for Support

 

administrative materials

  • Setup Guides
  • How to Run Your Program
  • How to Deliver Your Program
  • Scope of Practice
  • Full Discussion Topics & Guide
  • Coaching Tips
  • Facilitator’s Guide and Discussion Questions
  • Resources

 

marketing materials

  • Slide Presentation
  • 3 Lead Magnets
  • Email Sales Sequence
  • Trifold Brochure
  • Sales Page
  • Social Media Posts

 

CUSTOMIZE, edit and brand

  • Easy PowerPoint, and Canva Slides
  • Directions to Edit, Personalize, and Customize
  • Examples

 

The Program

Evidence Based, Success Driven, Physician Approved

CALM 30™ — Program Outline

A 30-Day Nervous System Reset for Real-World Calm

Program Promise

Help clients feel calmer, lighter, and more in control in just 30 days — without therapy, labs, or overwhelm.

This is the “yes” program.
Simple. Universal. Fast-acting. Easy to follow.

PROGRAM STRUCTURE

30 Days | 4 Core Modules | Daily Micro-Habits

Designed for:

  • 1:1 coaching

  • Groups & memberships

  • Corporate wellness

  • Community classes

  • Retreats & workshops

MODULE 1: CALM THE BODY FIRST (Days 1–7)

Regulate before you educate.

Focus: Immediate nervous system relief
Goal: Help clients feel better fast

Key Elements

  • Understanding the stress response (simple, non-clinical)

  • Breathwork for instant calming

  • Nervous-system-friendly daily rhythms

  • Gentle movement for stress discharge

  • Removing obvious stimulants (caffeine, sugar spikes, screen overload)

Client Wins

  • Less physical tension

  • Improved sleep within days

  • Reduced reactivity

MODULE 2: NOURISH CALM (Days 8–14)

Food that soothes, not stresses.

Focus: Calming nutrition & blood sugar balance
Goal: Reduce internal stress signals

Key Elements

  • Calming foods vs. activating foods

  • Simple meal structure (no tracking, no dieting)

  • Hydration for nervous system support

  • Gut-brain calming strategies

  • Easy recipes designed for busy lives

Client Wins

  • Fewer crashes and cravings

  • Reduced anxiety around food

  • More stable energy

MODULE 3: QUIET THE MIND (Days 15–21)

Interrupt the anxiety spiral.

Focus: Thought patterns & emotional resilience
Goal: Restore a sense of control

Key Elements

  • How anxiety loops are created

  • Thought interruption tools

  • Emotional regulation practices

  • Digital overwhelm reduction

  • Creating mental “white space”

Client Wins

  • Less racing thoughts

  • Improved focus

  • Emotional steadiness

MODULE 4: BUILD A CALM LIFE (Days 22–30)

Make calm sustainable.

Focus: Lifestyle integration
Goal: Long-term nervous system resilience

Key Elements

  • Sleep stabilization strategies

  • Boundary setting & energy protection

  • Gentle habit stacking

  • Stress-proof routines

  • Creating a personal Calm Plan

Client Wins

  • Confidence managing stress

  • Consistency with other health goals

  • Feeling like themselves again

WHAT’S INCLUDED (DONE-FOR-YOU)

  • Full 4-Module Program

  • Designer-Ready Slides

  • Client Workbooks

  • Daily Support Emails

  • Calming Recipes

  • Fullscript Supplement Protocol

  • Workshop Presentation to Sell It

  • Marketing Funnel

  • Private-Label Licensing

WHY CALM 30 SELLS EASILY

  • No diagnosis required

  • No labs

  • No intimidation

  • Immediate relief

  • Universal need

Anxiety touches every client, even when they come to you for something else.

When calm improves, everything improves:

  • Weight

  • Sleep

  • Hormones

  • Gut health

  • Motivation

  • Blood sugar

  • Pain

THE TRANSFORMATION

Clients finish Calm 30 saying:

“I feel calmer.
I feel lighter.
I feel like myself again.”

That’s the result people say yes to.

POSITIONING FOR COACHES

  • Entry-level program

  • Perfect first “win”

  • Seamless add-on to any program

  • Ideal gateway to deeper work

“A Note from Cathy

I created CALM 30 because even with strong foundational stress and wellness programs, I kept seeing the same thing: people were too dysregulated to fully benefit from them. They weren’t lacking knowledge or motivation — they were overwhelmed, overstimulated, and exhausted. Anxiety was quietly driving the bus. When the nervous system is stuck in survival mode, even the best nutrition plans, lifestyle changes, or long-term programs feel like too much. I realized we needed something before foundations, a simple, safe entry point that helped people feel calm enough to engage, stay consistent, and say yes to deeper work.

CALM 30 approaches anxiety differently because it doesn’t pathologize it or try to “fix” it with willpower or complexity. It treats anxiety as a nervous system signal, not a personal failure. Instead of starting with education or behavior change, it starts with regulation — calming the body first, stabilizing internal stress through nourishment, gently quieting the mind, and then building calm into daily life. When people feel safer in their bodies, everything else works better. CALM 30 isn’t a replacement for foundational wellness — it’s the missing bridge that makes all of it more effective.

gut health with dr. wanda jeanty

Return on Investment

Why this license pays for itself in your first week.

You can price Calm 30 however you see fit. Here is what other practitioners are doing:

  • The Group Challenge: 10 participants @ $149 = $1,490

  • The 1:1 Add-On: 5 new clients @ $297 = $1,485

  • The Corporate Workshop: 1 Company Contract = $2,500+

You only need to sell TWO copies at $197 to cover your investment today. Everything after that is 100% profit. Forever.

    What’s In It for Your Customers

    Your customers get something that changes everything: a clear, repeatable way to create real change that lasts.

    They stop feeling overwhelmed, stuck, or dependent on motivation. Instead, they gain structure, confidence, and a sense of control over their health, habits, and life direction. The Change Method gives them a simple roadmap they can follow—even on hard days.

    Here’s what your customers walk away with:

    • Clear direction instead of confusion

    • Habits that support their goals without relying on willpower

    • Consistent action that builds momentum and self-trust

    • Tools to handle setbacks without quitting

    • Emotional and mental resilience they can use for life

    • A new identity as someone who knows how to change and sustain results

    The real value:
    They don’t just get results for a few weeks. They learn how to create change—again and again—long after the program ends.

    That’s what turns customers into success stories… and success stories into lifelong advocates.

    ⚠️ PRESALE ACCESS: 72 HOURS ONLY

    We are releasing the Practitioner License to the public soon for $1,497. However, you can secure the Founder’s License right now for a fraction of the cost.

    You Get: ✅ Lifetime License to CALM 30™ ✅ All Source Files (Canva & Word) ✅ Full Marketing Suite ✅ Future Updates Included

    Public Price: ~~$1,497~~ Your Price Today: $397

    (That is a $1,100 savings for acting before the official launch.)

    Stop Overworking. Start Regulating.

    Your clients are waiting for relief. You are waiting for a simpler way to grow your business. This is the answer to both.

    7-Day Satisfaction Guarantee

    Risk-Free. No Pressure. No Problem.

    We’re confident this program will be a game-changer for your business. But if it’s not the right fit, just let us know within 7 days — we’ll refund you in full**.

    No hassle. No hard feelings.

    Your success matters, and we stand behind every program we offer.

    Note: Once refunded, access to all program materials and licenses will be revoked.

    ** Presales and Special Promotions Excluded

    ~

    SECURE CHECKOUT

    For an Enterprise Solution (7 or more practitioners), contact support@thehealthcoachgroup.com
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    100% SATISFACTION GUARANTEED

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